At LUM, we believe every piece should carry more than style — it should carry meaning.
Each design is created as a reminder of love. Sometimes, it’s given as a gift, a way to say “you matter to me more than words can say.” Other times, it’s chosen for oneself, a quiet promise of “I matter to me, too.”
Whether it’s carried daily or saved for special moments, every LUM piece whispers the same truth: you are loved more.
Because love isn’t only about what we receive — it’s also about how we honor ourselves.
LUM is more than an accessory. It’s a love note, crafted to last.
as a reminder of love.
The LUM by JK Story
If you haven’t heard the story yet, LUMbyJK has been a dream in the making for nearly a year. It took eleven months of planning, creating, and believing to bring this vision to life — and a few days ago, it finally launched into the world.
Only a handful of people knew what the name LUM meant… until now.
LUM stands for “Love You More.”
It’s a phrase born from a story of unexpected love — one that reminds us it’s never too late to find something real, to rediscover yourself, or to begin again.
After years of loving and losing, Jared and Kristy thought they had already lived their forever stories.
Both carried the weight of past relationships, children, and the kind of heartbreak that teaches you to stop expecting magic.
But when life unexpectedly brought them together, something quietly powerful happened — they felt seen again.
Their connection was effortless, as if they’d been waiting for this moment their whole lives.
There was no rush, no pressure — just a deep, natural ease.
For the first time, love didn’t feel like work; it felt like home.
“We fit like a glove,” Kristy often says. “We’re so much alike, it’s crazy.”
And it’s true — sometimes, when two people share so many similarities, they clash. But for them, it’s different.
Their likeness doesn’t cause friction; it creates understanding.
They know each other’s moods, silences, and unspoken thoughts.
They hold space for one another in both the good days and the hard ones.
They’ve built a love that celebrates the little things — the daily affirmations that keep their hearts connected.
Not a single day goes by without them reminding each other how much they care.
Sometimes it’s a simple message, a look across the room, or their special phrase.
“I LUM.” (Love You More.)
It’s more than a saying — it’s their promise. A vow to never take love for granted, to keep showing up,
to choose kindness and affection in a world that often forgets how important those gestures are.
LUM isn’t just a story about finding love again. It’s about rediscovering yourself when you thought you were finished growing.
It’s about two people who prove that real love isn’t loud or dramatic — it’s steady, nurturing, and real.
Together, Jared and Kristy remind us that it’s never too late to find the kind of love that feels meant to be — the kind that fits,
understands, and lasts.
The Advantage of PU Leather
At LUM by JK, we carefully chose PU leather as our signature material because it blends style, durability, and responsibility. Unlike traditional leather, PU leather offers a cruelty-free alternative while still delivering the look and feel of genuine leather.
Why PU Leather?
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Animal-Friendly: No animals are harmed in the making of our bags — a perfect choice for conscious fashion lovers.
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Lightweight & Comfortable: PU leather is lighter than real leather, making our handbags easier to carry every day.
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Durable & Long-Lasting: Resistant to cracking and fading, PU leather stands up to daily use while maintaining its sleek look.
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Low Maintenance: Easy to clean with just a damp cloth, so your bag stays fresh and beautiful with minimal effort.
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Accessible Luxury: PU leather allows us to create high-quality, stylish handbags at a more affordable price point without compromising on design.
With PU leather, you get the luxury aesthetic of leather paired with modern values of sustainability and accessibility. Every LUM by JK handbag is designed to be timeless, functional, and kind to both you and the planet.